In 2025, the packaging world is undergoing a major shift. Driven by rising expectations around sustainability, ease of use, and innovation, flexible packaging is taking the lead over traditional rigid formats.
Pouches, doypacks, refill packs, these flexible formats are winning over brands across all sectors: cosmetics, food, dietary supplements, home care, pharmaceuticals, and for good reason.
A reduced environmental footprint
This is perhaps the most obvious advantage: flexible packaging uses up to 70% less material than an equivalent rigid package (jar, bottle, box).
This means:
- Less plastic or aluminum to produce,
- Lower transport weight,
- Less waste at end of life.
By choosing recyclable mono-material films or even bio-based materials, brands move toward eco-designed packaging aligned with consumer expectations.
Optimized and cost-effective logistics
Flexible packaging is lightweight, compact, and easy to store — whether in production or shipping. Unlike rigid containers, it can be delivered flat, which allows:
- Significant reduction in storage volume,
- Lower transport costs,
- Fewer losses from breakage.
It's also a great asset for brands looking to produce in small or medium series without over-investing.
A user-friendly format
Flexible packaging, especially doypacks, is designed for daily convenience:
- It stands upright,
- It opens easily (tear notch, ZIP, cap),
- It reseals for better preservation,
- It’s light and portable.
These features enhance the customer experience, at home or on the go.
Creative and impactful customization
Flexible doesn't mean standard. This packaging format is a true brand asset:
- Large printable surface,
- Various finishes (matte, glossy, soft touch),
- Multiple shapes and options (handle, ZIP, spout...),
- Digital or flexographic printing depending on volume.
A perfect way to stand out on shelves or online, while promoting a modern and responsible image.
The ideal solution for refill formats
Flexible packaging is now the go-to format for refill products in personal care, cleaning, or food sectors.
It helps:
- Reduce single-use packaging,
- Encourage more sustainable habits,
- Build loyalty with economical and eco-friendly formats.
And at Sealester?
We support brands in their switch to flexible with:
- Eco-designed solutions,
- Small production runs from 5,000 units,
- Tailored creative and technical guidance,
- 100% French expertise.
Ready to go flexible? Let’s talk!