Custom packaging:
what is it?
Packaging personalisation is a concept that can mean many different things.
It starts with custom printing on a standard format, whether in flexible packaging or on cardboard, …
Then, thanks to digital printing, the concept of custom packaging took a leap forward, as it became possible to make all or part of the printed design unique (with a first name or comments taken from social media, …) on a standard format (a flexible stand-up pouch, doypack, pillow pouch, three-side seal pouch, eco refill, …).
Finally, there is the concept of a custom format which, combined with digital printing, is the ultimate level. Customising the format is not an easy exercise, however, as it involves a certain amount of risk: you have to determine the volumes, the stability, the ergonomics, the final look … as well as the tool capable of creating it.
Sealester's tool for designing never-before-seen flexible packaging is its digital sealing technology. This innovation makes it possible to design packaging with different ergonomics and volumes using a single set of tooling. You can now create “out of the box” packaging while benefiting from production runs with a minimum quantity starting from 5,000 units of flexible packaging.
Custom flexible packaging with Sealester
Sealester's patented technology simplifies the creation of flexible packaging: right from the design / ideation stages, you can eliminate risks with a functional prototype. Based on your brief, our teams produce your prototype and, if needed, guide you in optimising your project.
For series production, the choice is yours, with the format validated through our prototyping service:
you finance the production tooling to launch the series on your own machines or with your supplier, or you use our sealing technology on your machines or at one of our partner suppliers, thereby saving on production tooling costs.
Custom packaging becomes accessible even for small quantities.
Contact us to discuss the feasibility of your project!
